Videos & Your Property
Category Sellers Guide
The question you may be asking is "Are videos really worth paying for when selling my house?" Well, the stats all point towards 'yes'. Videos attract 300% more traffic for nurturing leads.'
What does this mean? When it comes to listing your home on Property 24 or Private Property, a listing with a video will receive 403% more inquiries than the listings without a video. When it comes to video house tours, 70% of interested buyers watch them. That's a pretty high percentage.
Video is the number one type of content for marketing in multiple industries. Videos capture a viewer's attention and transfer information in a fun and entertaining way.
Why Video?
If you are not already convinced, here are a few other reasons why including a video in your property marketing is the way to go:
- Grabs a viewers' attention - According to Natalie Steers from mycustomer.com, 'Consumers are 27.4 times more likely to click-through online video ads than standard banners.'
- Increases engagement - People love watching and sharing videos! In 2015, 'social video generated 1200% more shares than text and images combined.'
- Are more memorable - It is said that 'viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.'
- Assist in increasing a buyer's intent - Client Solutions Manager of Facebook, Iffath Mansoor, states in a LinkedIn article that 'prospective customers are 82% more likely to purchase a product or service when video is used.'
What Video?
Of course there are a few different types of videos you can include in your listings, such as a normal listing video, a house tour or drone footage.
Normal Listing Video
A normal listing video takes a few live shots to capture the space of the home. In some videos you can include still shots that the photographer took. These videos are great for adding motion to the listing and capturing a buyer's attention. Normal listing videos are also affordable to create and go a long way in showing off your home!
House Tour
A house tour is a cool way to boast the flow of the home, as well as share 'titbits' to excite the viewer. In this type of video, the agent will walk through the house and - here and there - explain aspects of the home. These videos are great for increasing engagement and takes a little more effort from the agents side, but pays off big time!
Drone Footage
We love drone footage. If you live in a stunning area, if you have a great layout of your property or if you just feel photos will not do your home justice, a drone shoot is perfect for getting a wider angle and sharing your home's location in relation to nearby dams or shopping centres and schools. We tend to leave this video to the experts and it may cost a little extra but we assure you, it's so worth it in the end.
For estates or developments, drone footage is simply a must!
Author: Louw & Coetzee Properties
