How to Sell Your House in the Current Buyers' Market
Category Sellers Guide
We are in a full - blown Buyers' Market: Buyers are spoilt for choice. You can simply not afford to be the "runner up " every time another house sells in your area. Time is money and even more so with marketing in the current market.
Here is how you become the House of Choice:
1. Have the best answers to the most FAQ's
2. Make the most of viewings
3. The non-negotiable must-have-list
4. Renovate as far as possible
5. Have good curb appeal
6. Throw in a sweetener
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Have the best answers to the most Frequently Asked Questions
- Why are the Sellers selling?
- How long has the house been on the market?
- How long have the Sellers lived in the house?
- Has there been any offers?
- How are the neighbours?
- Is the area safe - has there been any incidents at the house?
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Make the most of viewings
- Stage your house for every viewing- do not slack down- keep up the good work right to the end- it will pay off!
- Buyers want to feel special and want to know you are home proud.
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The non-negotiable "must-have-list"
- Decorative pebbles somewhere in the garden, water wise plants, a grey -water system, a cover on the pool and a Jo jo tank : these are the things which draw buyers and which they perceive as the things which make their life easier.
- A patch of synthetic lawn is the cherry on the cake and a money spinner.
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Renovate as far as possible
- Buyers simply don't have the time, the energy nor the money to do renovations in 2019: Buyers looking for renovators' dreams are far and in between and are very price specific. Buyers do their calculations and are very aware of market trends and costs of renovating.
- Most buyers find it easier to have a bigger loan for a fully renovated home than having saved the cash to do renovations later.
- The return on investment will exceed the costs of the renovations done by far, if you do it right and attend to the right things.
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Have good curb appeal
- Its all about the front door, garage doors, roof and pavement.
- It is unbelievable what the right colour on the outside of a house can do for the reselling value.
- Sellers often forget to repaint their roofs.
- Just the repainting of the front facade and roof, with some modern pots and pebbles in the front garden, can do wonders to draw the attention of buyers.
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Throw in a sweetener
- Leaving the custom-made curtains, or the strategically placed garden pots, or the table tennis table, or that mirror every buyer loves, or the extra beds, often is a strategically wiser step than hanging on to things which have almost no real rand value.
- Throwing in a sweetener creates good will between the parties which usually have fantastic results.
Article by: Pieter de Swardt
Author: Louw & Coetzee Properties
